Internal Use

Brand Guide

Visual identity reference for New Way Pediatrics

ID

Logos

Full Color Logo

Full Color

Download PNG
Black Logo

Black (Monochrome)

Download PNG
White Logo

White (Monochrome)

Download PNG
#

Color Palette

P

Primary Green

#2e5946

Headings, Buttons, Footer

S

Secondary Cream

#e7e8d1

Backgrounds, Cards, Trust

A

Accent Blue

#2D6B8C

CTAs, Highlights, Badges

Aa

Typography

Headings (Serif)

Lora Variable

Body (Sans-Serif)

Montserrat Variable

Large Body: New Way Pediatrics offers a direct, personal relationship with your doctor. No rush, no waiting, just quality care when you need it.

Regular Body: This is standard body text. It is legible, clean, and modern. We use it for general content, descriptions, and paragraphs. The quick brown fox jumps over the lazy dog.

Small Text: Used for captions, disclaimers, or secondary information. Legibility is key even at smaller sizes.

UI

UI Elements

Buttons

Badges & Cards

New Feature!

Standard Card

This is a standard content card with the neo-brutalist border style.